Marketing is a vast world with many strategies and tactics. It can be confusing to try and shift through, and it is all right to admit you are confused about something. One question we get a lot is what is PPC? So check out PPC 101.
PPC stand for pay-per-click. It is a marketing tactic where advertisers pay every time one of their ads is clicked on. Basically, you are paying for visits to your website.
Have you ever noticed the ads on the top or sides of the page? Advertisers bid for that ad placement in a search engine’s sponsored links when someone searches for a keyword that is related to their business offering. Every time the ad is clicked, sending a visitor to the website, the company has to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit.