Instagram and Hootsuite have both made changes to their sites in order to make photo sharing more marketer-friendly. One of the things that frustrated social media marketers was the lack of scheduling abilities for the app. Another was trying to let people know that you were on Instagram. In the last few weeks this has been sorted out…kind of.
Hootsuite announced they are integrating Instagram scheduling into their site. It’s not like their other scheduling capabilities, but they are doing the best they can to get around Instagram’s limitations.
“Users can schedule content to Instagram from Hootsuite, however, scheduling does not mean Hootsuite published the content to that respective Instagram account,” a Hootsuite spokesperson said. “The user will receive a push notification from Hootsuite at the time they scheduled the image for and then from the Hootsuite notification they are directed into the Instagram app (the image will carry over too) and then they can publish/post the image themselves.”
So it sort of schedules it for you.
Instagram launched a partner program to test out an ads API. This means they’re testing self-serve buying interfaces with a small group of partners. The company said Instagram ads will be available to advertisers of all kinds later this year.