It’s probably the first thing you look at when you wake up and the last thing you look at before you go to bed. You’re probably checking it constantly at work, at the grocery store and during your day-to-day activities. At this point, you probably don’t know what to do without it because you keep your schedule and all your important information on it.
Don’t worry, you are far from alone. This could probably describe the majority of the population. We aren’t just targeting you. As a marketer, it is important to realize your actions are not very unique. Everything you are doing, someone else is doing both in personally and professionally. And chances are that both you and your target audiences are on mobile.
This is why mobile is so important. Everyone is doing it. A golden rule of marketing is being where your audience is. Well guess what? Your audience is on mobile and so should you be.