You’ve always dreamed of being your own boss. You are willing to put in the time and effort necessary to succeed. You know the importance of getting your business “out there.” And you are working hard to do so. We know that, and it’s why we wanted to share this with you.
As you plan your marketing strategy, here’s a question that needs to be addressed: How effectively do you use Facebook?
Whether you enjoy scrolling the Facebook news feed (or even have time to do so) or not, how you answer this question can make or break your business. According to Statista, as of the second quarter of 2016, Facebook had over 1.71 billion monthly active users. With an estimated 7.4 billion people in the world, that means 23% of the world (and an estimated 50.3% of Americans!) get on Facebook each month. With those numbers in mind, Facebook should be a key part of your marketing plan.
When you use Facebook for business, remember that it is about much more than funny cat videos and sharing the latest news stories. Facebook presents the opportunity for you to connect with millions of potential customers. You want to do it right. Luckily, Facebook has an extensive number of helpful tutorials and videos to help business owners get the most out of the world’s number one social platform. Below, we’ve compiled some tutorials and articles to help you start learning.
Facebook Page Basics. In this tutorial you will learn how to set-up a page, add a profile picture and get your first few followers.
Creating quality posts and when to post them. It takes a lot more than just hitting the “submit” button to post something great to your page. Learn the best time during the day to make that post and more.
Facebook Ads. Have you ever heard of the Facebook Ad Auction? Do you know how bidding works? Learn how to get your ads on the top of your audience’s news feed.
Facebook Blueprint. This is a comprehensive training program that Facebook has created to help you master all the tools they supply.
An intro to understanding Facebook analytics and insights. Here you can learn how to understand all of the information and numbers Facebook insights provides.
So how effectively do you use Facebook? When you are your own boss, it is essential that you make the most of every marketing tool available to you. If you do not have a solid presence on this social media giant, then you are missing out on a great opportunity.